Web Publishers Drive
Traffic by Promoting Video Content across Clipta Partner Network
NEWS FACTS:
Clipta.com,
an online video search company has released Video Informer, a free service for
Web publishers that offers access to the Clipta Partner Network to promote
their own video content and drive traffic to their site.
Web
publishers can create a customized Informer, or cluster of multiple video news,
to feature on their site choosing from a variety of topics to tailor the
content to their audience. Publishers can customize the appearance of the
Informer to fit with the look and feel of their site, choosing fonts, text
size, colors, etc.
To offer a
broader selection of video content, publishers can select multiple categories
from the list of 18 categories including auto, celebrity/entertainment, news
and politics, comedy, music and sports.
Publishers
can customize basic aspects of the visual appearance from dimensions to quantity
of videos shown to achieve the best possible performance.
Publishers
can preview the layout to see a sample of how the Informer will appear on the
site once it goes live.
A Web
publisher can use Clipta's Partner Network to promote video content by submitting
news to Video Informer. The video content is distributed on partner sites to
their Informers based on relevance. When site visitors click an Informer video,
they are driven back to the original source driving new traffic for publishers.
Wordpress
publishers can seamlessly upload video content straight from their site to the
partner network via the Informer plug-in. If the plug-in detects a video on the
site, it automatically pulls the title, description and link from the original
post but lets the publisher select the topic category and still-frame image. Wordpress
plug-in can be downloading at http://wordpress.org/extend/plugins/clipta-video-informer/
Clipta uses
a backend algorithm that distributes video news across the network and provides
publishers with an easy way to determine the success of their Informers by
monitoring its traffic. Publishers with Informers on their sites are guaranteed
to receive a targeted visitor for every visitor they send to the sites in the
network. While in private beta Video Informer distributed an estimated 3.5
million video informers per day within the partner network.
With Video Informer, Clipta
can analyze consumer behavior and the video content that is being watched.
Clipta explores publisher sites with video content and surrounding context in
its partner network to learn more about the destinations that people frequent
for video content and learn general video search practices among consumers to
improve Clipta's video search results.
"The
increase in online video consumption means publishers are aggressively looking
for new ways to retain consumers that don't require them to spend a small
fortune in marketing dollars," said Serge Doubinski, cofounder and
president of Clipta. "Video Informer gives publishers an edge in marketing
their content and providing a richer video experience for consumers."
"Clipta's
Video Informer is a free and simple way for publishers to strengthen their
video offering and drive new traffic to their site," said Serge Doubinski,
cofounder and president of Clipta. "By selecting topical categories within
the Clipta Partner Network, publishers can control the video content being
distributed through the Informers that mirrors their reader's interests."
About Clipta:
Clipta (http://www.clipta.com ) is the premier
destination for video content on the Web, providing consumers with easy access
to any video, anywhere and at anytime they want. Its deep crawling technology
and collection of meta data are creating the most comprehensive index of videos
on the Web. Through algorithms, the system learns about user behavior to deliver
targeted and tailored search results. Beyond the ability to search for content,
video enthusiasts can socialize on Clipta's video community to deeply engage
with the content, personalize their search and upload videos. This startup
company was founded in April 2008 and has been funded by angel investors.