Ever been frustrated from not making sales? There may be a BIG reason. Your knowledge of what you sell may be holding you back.

When you shop online or even in a brick and mortar business do you buy from someone knowledgeable in what you are looking for or just go with whatever? Most likely from someone with some knowledge.

When you think of your business from a buyer's point of view you can see what is right and wrong with your business. Have a friend look at it and give you the truth, not what you want to hear.

One clue of an answer for all of your possible clients - NEVER, NEVER, NEVER tell them just to read the website, it's all there. This just shows laziness on your part and not being knowledgeable.

Best to you all.

Hi Kenneth,
You are right-I go with someone who has at least some knowledge of the product.
We need to know at least enough to direct buyers to the person who can tell them more about the product.  I used to work in a department store-who can know everything about all the items the store sold? Customers didn't expect the clerks to know all-just where to show them their product was located or who to ask for further help.
You've given me more to think on as regards online advice.
Thank-you,
Karen