You have an affiliate website, but how do you expect to make some hard core cash from there unless you can ensure a constant pour out of visitors. Generating consistent traffic to your website is as important in Internet marketing as it is to have a product or a service at offer. You may have the best product and the best services, but the point is to be visible and to let your prospects know that you are there. This is where Internet marketing comes in to the limelight and since visibility in the search engines is decisive to your success here, search engine indexing and a higher ranking becomes equally important.