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Thomas Richmond

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How To Setup A Profitable Blog Or Mini Site Part 2 - Site Creation
9/7/2008 8:13:50 PM
In the first article in this series we looked at the first step to creating a successful blog or mini site namely, the selection of a truly profitable niche.

Once your niche is selected, you obviously need to create a website to capitalize on it.

Blogs in particular have become such a popular choice for niche marketers because of their extreme ease of use, ease in maintaining, and ease in updating. Not to mention that the structure of a blog is generally by nature, search engine friendly. AND furthermore, where it isn't, there is always a third party plugin to make it so.

There are many ways to create a successful blog, and the one you choose should reflect an understanding of your target market. What we'll look at here is an example of one such method, that focuses on the generation of free traffic, and the promotion of an affiliate program for monetization.

The first thing you need to do is create a blog that's visually or aesthetically sound. A visually sound blog, other than just looking pretty, is arranged in a way that maximizes all the content you create, by maintaining your readers attention, and drawing the most attention to your affiliate program.

There are a few ways you want to do this:

1. Choose a blog theme with a predominantly white background and with black text. Simple advice, but often ignored. Black on white is the easiest for the eyes to read. Other colour schemes can quickly tire the eyes and make it hard to maintain concentration.

2. Choose a clean and neat theme. You don't want too much going on. It should be very clear where your content is located, very clear where your sidebar and navigation is located, where your other categories can be viewed and so forth. If a reader comes from a search engine, they should know exactly where they have to click to get the information they want. Generally I say the less options the better in terms of other features on your blog.

3. There are certain pages you absolutely want to have on your site. These are a Privacy Policy page, an About Us page, and a Contact us page. Google in particular looks at these things as indicators of a serious, quality, non spammy site. Furthermore, you want to have an archives page (easily achieved by the SRG Clean Archives plugin if you use Wordpress), so as not to have your archives taking up valuable room in your blog sidebar.

There are more factors but for the sake of this article not being 9000 words, we'll move on.

Once you have an aesthetically pleasing blog, you need some reader pleasing content.

We're going to assume here that you have a product selected. Of course the next step after picking your niche (sometimes these tasks are one and the same) is to select a product that you'll promote to the niche. This is where you'll earn your cash.

So once you've got a product selected, and the base of a good blog created as above, your job is to create some content that the people in your niche will find valuable and use that content to drive your website's visitors to the merchant's page and earn an affiliate commission.

At this point, you should have your niche's keywords researched - by that I mean you should have some idea of what might be a good place to attack the niche from. Ideally you'd have some keyphrase related to your niche that are uncompetitive in terms of the number of pages optimized for them in the search engines.

Where you'd ideally start your content creation is by writing an article on this uncompetitive term, posting it on your site and getting it ranked in the search engines. From here, you can develop as much content on search phrases from your niche, as you desire (remember you got those phrases from a tool like the Wordtracker keyword tool) in order to increase traffic to your site.

Some factors we didn't get to mention in this article are things like On page optimization, making your pages of content rank well in the search engines - and monetization - the art of getting the highest percentage of visitors to your site actually making you money. But for a basic overview, I think we've done alright.

In the next article we'll look at driving traffic to your website.

AT YOUR SERVICE. Drop A Line With The Pros!! http://www.goneclicking.com/?rid=7178 http://www.protrafficshop.com/?rid=5719 Chief Administrator & Support
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Diane Bjorling

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Re: How To Setup A Profitable Blog Or Mini Site Part 2 - Site Creation
9/7/2008 10:33:59 PM


Hi Thomas :-)

you brought good points into this article.

Here are some places where people can put for example


A disclosure Policy:

http://www.disclosurepolicy.org/


A Privacy Policy:

http://www.dmaresponsibility.org/PPG/


 One of the best instructions if you will on the About me/Contact:


 taken from:
http://www.ehow.com/

Start with an introduction.State a short synopsis of your blog’s purpose and who you are. This should not be an “about me” page, but it should let people who happen upon your contact page, before visiting any other part of your blog, who you are and what your blog stands for.

Step2
Add your name.In today’s world, the only people who hide behind their blogs are scammers, spammers and people out to cause more harm than good. If you want to build trust, you must give people a name. If you are too afraid to give a personal name, use a pen name. Pen names are used all the time by authors who write business materials under their true names and fantasy stories under an alias--a pen name. There is no shame in using a pen name, as long as you are ethical in your dealings with your readers.

Step3
Provide contact information.Again, the more upfront you are, the more trustworthy you appear. If you have no reason to include your mailing address, leave it off your contact page. If, however, you sell products or services, or accept products for review, a mailing address is required. If you don’t feel comfortable giving out your home address, use a post office box address. If you don’t feel comfortable giving a post office box in your hometown of 100 people, use the postal service in the city nearest you and use that address on your blog.

Step4
Add your email address.Whether you choose to give a physical address or not, you need to have a visible email address. If you are worried about spam or unsolicited emails, use an email address from a free service. You can also include a code on your contact page that offers a fill-in box with a submit button instead of making your physical email address visible. This will help prevent spam software programs from grabbing your email address.
Step5
Include a headshot.A headshot tells your readers that you are indeed a real, live human being. It also allows your readers to connect with you on a more personal level. If, however, you are in the witness protection program, you may want to forgo this one little detail. Otherwise, there’s absolutely no reason why you cannot and should not include a headshot. There are many ways to include headshots: side views, cropping of the center of your face or cropping just the top of your head, with your eyes.
Step6
State your overall contact policy.This is where you tell your readers when you check email and how long it will take you to reply to their emails. It also tells people the hours you will not be working on your blog. For instance, you could say that your office hours are Monday through Friday from 5 p.m. to 10 p.m. and you don't work on Saturdays, Sundays and holidays.



I hope I helped a wee bit :-)


To Your Success


Diane
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Thomas Richmond

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Re: How To Setup A Profitable Blog Or Mini Site Part 2 - Site Creation
9/8/2008 12:03:45 AM
Just a wee bit , lol. Thank you Diane really good info, thanks for the help! Stay tuned for more my friends ! :)
AT YOUR SERVICE. Drop A Line With The Pros!! http://www.goneclicking.com/?rid=7178 http://www.protrafficshop.com/?rid=5719 Chief Administrator & Support
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Nick Sym

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Re: How To Setup A Profitable Blog Or Mini Site Part 2 - Site Creation
9/8/2008 1:55:29 PM
Breast Cancer Awareness On My Site! http://www.freewebs.com/nicksym Free exposure that works http://www.webbizinsider.com/Home.asp?RID=55242
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Thomas Richmond

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Re: How To Setup A Profitable Blog Or Mini Site Part 2 - Site Creation
9/9/2008 2:08:47 PM
Thank you Nick, just doing a service :)  love the post my Canadian friend! :)
AT YOUR SERVICE. Drop A Line With The Pros!! http://www.goneclicking.com/?rid=7178 http://www.protrafficshop.com/?rid=5719 Chief Administrator & Support
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