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Thomas Richmond

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An S.E.O. Artical 4
7/15/2008 11:12:32 AM
The article discussed how many web developers promise to "search engine optimize" the websites they develop.

While I don't mean to discount the value of a good web developer (I rely on them heavily) many developers really know no more about SEO than than they do about plumbing. Sure, they can plunge a blocked toilet, or write some decent titles and meta descriptions, but there is so much more to SEO (and plumbing) than that.

A good web developer will undoubtedly build a very search engine friendly website. But it takes someone steeped in SEO to truly optimize it. Very few web developers study search engine marketing they way an SEO dedicates their time to learning, studying and practicing the art of on- and off-page optimization.

SEO should be done not by SEO experts with little technical knowledge, but by the entire team of developers and content populators on a site. Why? Because in this new era of widgets, gadgets, and Web 2.0 hype, building a site with latest and best (aka AJAX, or FLEX / FLASH ) requires numerous techniques in converting what is a non single-threaded and non sequential flow of content, into a bite that search engines can actually take and chew. The web is no longer about flat content sites with flow of text that can try to trick a search engine into associating a phrase or word with them. It is about usefulness and focus of content, delivered in the most user-friendly way with a higher and higher bar raised in User Experience.But as someone who considers himself largely non-technical compared to many of my peers, I have always understood the value of a good team. Heck, even if you limit the scope of a project solely to SEO there are a wide-range of skills required that is often beyond the skills of a single person. There are many solo-SEO practitioners out there but they often rely heavily on friends and colleagues that can help them fill in the gaps in their knowledge. It's not unheard of to sub work out to copywriters, usability and conversion experts, developers, social media gurus and the like.
I believe it's important that the SEO have the technical skills in things that directly relate to search engine optimization and then a much broader knowledge of the many other elements that pour into effective website marketing. The SEO doesn't have to perform all these jobs, but they need to know enough about them all to develop a marketing strategy and then to orchestrate all the pieces to create an effective website marketing campaign that helps the client grow their business.
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Nick Sym

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Re: An S.E.O. Artical 4
7/15/2008 3:15:31 PM
Thank You Brother Thomas !

           HAVE A GREAT DAY!

Breast Cancer Awareness On My Site! http://www.freewebs.com/nicksym Free exposure that works http://www.webbizinsider.com/Home.asp?RID=55242
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Thomas Richmond

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Re: An S.E.O. Artical 4
7/15/2008 5:51:47 PM
No Thank you Nick Sym's thats me on my stomach getting a massage, just a squirrel trying to get a nut :)                            
AT YOUR SERVICE. Drop A Line With The Pros!! http://www.goneclicking.com/?rid=7178 http://www.protrafficshop.com/?rid=5719 Chief Administrator & Support
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