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This is a great book by Larry Bailin that you can purchase anywhere. This book explains how many companies get caught in a trap when it comes to marketing. They keep doing the same things over and over again. Round and round our marketing goes and when It makes money we never know.
Doing the same thing over and over again will never produce new results. Our customers are changing, we live in an on demand society, a clickable culture where everything a customer wants is only a mouse click away.
Our customers have more choices and they can have whatever they want any way they want and whenever they want it. These are the three marketing tips I live by.
Tip#1: Think Like A Customer
Sounds simple but in actuality its very hard to do, you have to seperate yourself from your products or services. Try to remember that people don't search for the solution, they search for the problem. If they knew what the solution was they wouldn't need you.
Tip#2: Step Out Of Your Comfort Zone
A website alone won't cut it in this dog eat dog climate of online marketing. You have to use blogs, articles, groups, videos, Myspace, Facebook and anything else you can find for exposure. Start using some of these tools. If you don't step out of your comfort zone, your competition is going to step all over you.
Tip#3: Seek Out Opportunity
Stop looking at your competition when deciding what type of marketing to do, you're not even sure what they're doing is working and you better believe me when I tell you that they won't tell you either.
The dumbest thing you can do is to do something just because a competitor is doing it, even if it works all you've accomplished is to even out the playing field a little. Figure out what your competition is NOT doing and then do those things. If you find something no one else is doing, you've found an opportunity.
I do these things on a daily basis because I've come to the conclusion that those same old tired marketing tactics I was using just wasn't effective anymore . I hope this helped someone. If you need any assistance from me, I always make myself available to lend a helping hand.
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