Hi Kenneth
I agree, we all need good role models, especially if you want to succeed online and following the BIG guys makes more sense than following the little ones.
I have learnt a lot over the last four or five years, through building my own business and through online networking.
One important thing I have learnt is that business is exactly the same online as it is off line and if you don't apply ALL business knowledge in the same way...Failure follows.
You have to have a cridible product or opportuinity, build good relationships and trust, be prepared to put in long hours for little money, wait for your return.
Also you have to believe in your product/service enough to be able to stand up to any criticism and skepticism.
Once you have a customer, either online or offline, you need to be able to provide excellent customer service and follow up.
I take details of all my customers, record what they purchase, then I schedule a follow up call. I "TALK" to ALL of my customers to see if they received the product, did they understand the instructions and do they have any other questions they need help with? I then record all this in their notes, so next time I talk with them I don't forget anything.
ONLY after all this can I even think of turning my customers into "Raving Fans" who will spread the word for me.
The same has applied to my GDI website as the Fuel Treatment and it's the customers that I talk to that come back for more.
Customers are not just customers. There are...
Raving Fans |
repeat customers |
happy customers |
customers |
active leads |
Leads |
Lost Customers |
All require different levels of support and the aim is to move each one up a level at a time by careful customer service and excellent product knowledge.
I think we would all agree that this is how Kenneth has become an excellent rold model when it comes to Blogging...
Best Wishes
Blue Swan - Kay