Hello kenneth,
Building a network business is finding people, talking to people and helping them get what they want. In the case of customers it is the benefits of your product or service. With business builders however, it is earning money, which translates in to improving their lifestyle.
Regardless of where you might find people, be it an add, a lead you obtain, a referral, a person you know, one you meet or one you cold call, you need to have a conversation with them. Online you can meet people and communicate with them by e-mail, IM or other electronic means but the phone is your best friend when it comes to prospecting for and building an effective, dynamic, productive marketing organization.
The art of prospecting is just conversations. Looking at the process that way may clear up some of the misconceptions about how to begin building business relationships with people. Prospecting is not selling, it is not explaining your business nor is it putting pressure on people to do something they will resist doing. The game of prospecting played correctly, can be an enjoyable stress free experience for both parties evolved. Again, it is simply initiating conversations with people to understand a little about them and what they want.
The prospecting activity then, is a fact-finding mission to see if the person you are talking to is a good fit for your business. If you are to be a sponsor and if you manage your downline, that effort will take some time and perhaps some expense on your part to help them get what they want. So it is important to know what contribution the person you are prospecting will bring to the table. Early conversation will give you an insight to a person's personality, their desire for improving their lifestyle and perhaps their character.
Our entire life is spent getting to know other people. From childhood on we form relationships with others in a social, family or commercial environment and in the workplace. Some people we bring in close to us, others are held off and some we reject depending on our perception of whether specific people fit in with our own world. Prospecting for business relationships is no different, it all starts with a brief conversation and develops as time goes on.
There are three separate conversational increments or steps to address in building a network business relationship:
- The Invitation
- The Interview
- The Enrollment
[edited out program referral per forum rules].