Sure Fire Strategies For Targeted Search Engine TrafficA web site does not instantly generate income when you
register and host your website. Your website must be
"optimized" for search engine indexing. When you make
your web site Search Engine friendly and meet the simple
requirements of Search engine "crawlers" or "spiders"
you are ready to submit your site the Search Engines.
The index of websites that the "crawlers" have created
is used in determining the relevancy of your web site
related the search terms or "keywords" entered into the
Search Engines.
Your best strategies for search engine optimization are:
(1) Choosing a Credible Domain NameMake sure your new domain name is not too long or
difficult to remember. Your domain name should relate
to the content of your web site. Within your domain
name, there should be keywords that a crawler will
understand. Abbreviations, dashes, underscores,
numerals and other meaningless characters should all be
avoided as search engines will not "see" those. Always
opt for a .com name if possible, simply because it is
a more common term that customers think of.
(Note: Using hyphens such is the example here is ok.
This technique gives me 3 keywords in my domain name
www.my-easy-promoter.com )
(2) Make Your Titles "Keyword Rich"The titles for all of your pages should be keyword-rich
and the titles should be easily understood by visitors.
Even more importantly...titles need to contain keywords
that will relate to keywords that your customers are
searching for. In the SERPs (Search Engine Results Pages)
Search Engines will often use your site's [TITLE] html
element as the text shown for their link to your site.
Special emphasis is placed by search engines in this
area of optimization as this allows them to determine
the relevance of your page to a visitor's search. The
titles for your pages should not exceed 50 characters,
including spaces. This enables you to create a title
for every page on your site that is precise, and one
that will not be cut-off in search results because it
is too long. Your title acts as your "Headline" and is
the first thing a potential targeted visitor to your
site will see, so make sure you provide a title with
immediate impact. Include a call to action and capture
the attention of potential visitors right away.
(3) Importance of META Tag ElementsAlways include description and keyword properties in your
headers' META tag elements. The META name="description"
content="[brief description of your site]" is usually
displayed by search engines directly under your title
text to tell potential visitors what your site is all
about. Put yourself in the shoes of your customers.
You have to be creative,try to think about how potential
customers would go about searching for your information.
This will help you make a list of "keywords" you can use
in your Search Engine Optimization to capture targeted
traffic to your site.
Check out our keyword research and
analysis tools at
www.my-easy-promoter.comAchieving prominent listings within the search engines
often depends heavily upon just a few simple lines of
HTML text that go into the header of your site. You do
not have have to be an HTML guru to create these tags if
you use our Meta Tag Maker, we will create them for you
fast and easy at
www.my-easy-promoter.com.
All you have to do is put the relevant info about your
site in the form and our META tag builder will create
the appropriate meta tag code for your HTML pages with
the properly formatted tags in place Note: Use this tool
only if you can edit your pages
(4) Top Quality Site ContentGive your visitors high quality content on your web site.
The content should always be keyword-rich to facilitate
indexing and higher ranking in search results of your
website's pages by the search engines. Keep your content
interesting and entertaining. Quality is the keyword as
far as content is concerned. This is one strategy for
search engine optimization that should be given heavy
consideration. Keep content fresh and do not copy or
duplicate content from other sites. All the Major Search
Engines now include a search algorithm that can measure
freshness of the content on all indexed sites.
Tip: Search Engine spiders cannot read images so always
use < ALT > tags for your images and increase your site
traffic.
(5) Linking for Leverage
Web sites with high quality incoming links genrally get
higher rankings. Your goal when requesting incoming links
is to find sites with high rankings and that also perform
well for the key words and keyword phrases that relate to
your site's content. You can bet that these will be good
quality links that will push up the rankings for your
site. Make sure everything on your site is properly
linked; all links must be functioning, because this will
enable all of your content to be indexed. This is a good
strategy for search engine optimization in operation.
Run your site thru the SEO Analyzer for free at
Tip: Go to
www.my-easy-promoter.com and get your SEO
Analyzer SEO report (0- 100) for your website.
(6) Site Indexing and RegistrationRegister your website with the Major Search Engines such
as Google, Yahoo!, and Open Directory Project (DMOZ.org).
Before submitting your site make sure it is sufficiently
optimized. Instructions given by each search engine are
different from one to another, so it is important to
follow instructions closely if submitting by hand, to
avoid having your site improperly indexed. For best
results, do it right from the beginning and submit
your site on autopilot with
www.my-easy-promoter.com (7) Do not Cheat: Just Play it SmartEnsure that your site can be easily indexed by search
engines. Your pages must be crawler-friendly. Avoid the
application of "Black Hat" SEO techniques like keyword
spamming or using irrelevant meta data and hidden text.
It's way better be safe than sorry in this case. Always
play it smart when you are targeting higher search-engine
rankings and avoid strategies that offer the easy way out
for getting good rankings.
(8) Patience PaysIt may take some time to reach Google No 1 spot. The time
spent on Search Engine Optimization for your web site is
time well spent...and getting a top ranking takes time.
If you have a brand new domain, some search engines can
take up to 12 weeks to index a site that has been submitted
to their databases. Reaching a Top 10 Ranking is yourlong
term goal and there is a lot of Traffic to be gained along
the way to your first TOP 10 ranking. There are many,many
ways to capture additional traffic and conversions with
just a bit of tweaking to your web site.
Let's quickly summmarize this article...your web site must
be optimized for the Search Engines. SEO provides better
search results, better site rankings, and a big increase
in website traffic. Apply the strategies in this article
and drive targeted traffic to your site!
About the Author:
Jason Lamure - Website Ranking and SEO Tools and
Search Engine Submission Service: Increase your Traffic
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