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10/28/2006 2:47:36 PM

Hi Kenneth,

What are blogs and blogging?

Re: Blogs
11/23/2006 5:08:52 PM
What is a blog?

Here's a direct description from the Blogger website:

"A blog gives you your own voice on the web. It's a place to collect and share things that you find interesting— whether it's your political commentary, a personal diary, or links to web sites you want to remember.

Many people use a blog just to organize their own thoughts, while others command influential, worldwide audiences of thousands. Professional and amateur journalists use blogs to publish breaking news, while personal journalers reveal inner thoughts.

The blogging experience is about not only putting your thoughts on the web, but hearing back from and connecting with other like-minded folks."

Why publish a blog?

Publishing a blog allows you to instantly create new content-rich web pages. These new pages can be linked to from the home page of your current website  and/or promoted separately. By creating additional content-rich website pages and promoting them from your home page or through other means, you'll be accomplishing two important things:

1) You'll provide more value for your website visitors. This increases the "stickiness" of your website making people stick around longer and ultimately trust you more. On the Internet, trust translate to profits!

2) Search engines LOVE fresh content created through blogs. By publishing your own blog and adding fresh content to it on a regular basis, you'll attract the attention of the major search engines who will list your website in their directories for FREE. That's right! As soon as you have pages of your blog in the search engines, you'll start attracting free qualified traffic to your site without paying a dime for it. Remember, Google Adwords? Imagine running a large and comprehensive Google Adwords campaign without paying anything for it... That's exactly what you can accomplish by publishing your own blog!

I hope that this information can help you to better understand what's a blog for.


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Chantal Lennon "Invest in yourself unless you'd feel it's a poor investment."

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