"Every Door Direct Mailâ„¢ (EDDM)-Retail is a new retail product using Simplified Addressing. EDDM-Retailâ„¢ makes it possible for small businesses to send Direct Mail (Standard Mail® flats only) — Note that the minimum mailÂpiece size is 3.5 inches high, 5 inches long, and 0.007 inch thick, but to be considered a flat, a piece must exceed at least one of the minimum dimensions noted in the accomÂpanying illustration — without a permit and without the expense of list purchasing. The mailer must provide enough mailpieces to cover either every active residential or every active residential and business combined delivery on one or more carrier routes serviced by the retail office (up to a maximum of 5,000 pieces per mailing). And don’t forget that the entire group of Post Officeâ„¢ boxes for an office counts as a separate route too!"
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