As a business, you can engage with millions of people who use Pinterest every day to discover, save and do things that inspire them. Using Pinterest helps you reach new customers, drive traffic back to your website and more. (To see examples, check out our success stories.)

New to Pinterest? Here are the basics:

1. People save Pins
   People save things they like on the web to Pinterest. The Pins they create are like visual bookmarks that link back to the websites they came from.
   Each Pin is saved to a board, which are collections of Pins organized by different themes or topics like “Recipes to try.”
2. They discover more Pins
   People don’t just save Pins from the web, they also save stuff on Pinterest by searching or browsing feeds and boards. When people save something they’ve found, more people get a chance to see it.
3. People click Pins to do more
   When they want to see or do more, people click Pins to visit the website it came from. Then, they can go ahead and buy products, sign up for your service or read more.