Some good points here!
We look for 'knowledge' before choosing to stock a product. Does it fit the ethics of our target customers? In our case Eco Conscious People. What do the manufacturers do to be green? Where is the product made?
We use knowledge of our customers to place ads in strategic positions, which is very little advertising at all. We Optimise the site for relevant Key Words. Gaining 1st page or even 1st position is a success in its self.
We watch traffic to see which methods draw people in. A good source of traffic is another success.
Getting other sites and customers to link to us without asking is a success. Recently, we have a government website linked to us because they are handing out kitchen caddies to residents, and we supply liners for the caddies. We suddenly had an increase in sales of caddy liners.
Other measures of success are conversion rates - after analysing our customer list and seeing two thirds were female, we revamped the site, making it more feminine. Our conversion rate went from 1:100 to 1:30 and some days even as low as 1:10. The 1:100 rate is the expected conversion for most sites.
What is the average spend?
What is the monthly turnover?
What were the expenses and can you save money?
How many customers in your database?
How often do you get repeat orders?
These are just some of the main ways we measure success for Green East
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