True keyword research is not about 'guessing at keywords' but its all about researching actual data. How are your SEO research skills using Wordtracker or Keyword Discovery? At the SEO Workshops we teach much more than the traditional "keyword research" methods. We help students learn "Keyword Forensics" and how to quickly tap into the hidden niche trends that 99% of most Webmasters never even notice.

2. Does your Web copy speak to the reader or does it speak about yourself?

Remember that your Web site should be focused on your audience first and appeal specifically to a niche interest. When writing your Web copy, you need to dialog in an appropriate tone and format for the right audience. Some of the most interesting content will have more appeal if it speaks to your audience in terms of "you." You can, you might, you will, yours, your and you're INSTEAD of we, ours, we're, we will, we can, etc.

3. Focus on writing for the human audience first and search engines second.

While search engine optimization is important to your visibility, try writing your content first. Most people don't write their best when trying to optimize and create content at the same time. Focus on creating highly useful content that is extremely focused on one topic per page. Once you have completed your writing so that you are pleased with it, then go in to do a mild re-write for the search engines.

4. Tips for triggering idea generation and giving your strategies a unique twist.

While many people seem to spend time exploring their competitor's Web sites, we encourage you to lead the way with new ideas. Try not to be obsessed with what the competition is doing, but be creative and start your own new trends. Spend just a little more time working on your projects this week than you did last week. Setting yourself apart from the competition is easier than you might think and gives you a huge advantage over others.

5. Creating your content so that it "speaks" to a specific audience of visitors.

Think of how your Web copy reads and ensure the dialog flows smoothly. Read your work out loud and see if you can improve the tone of your message with natural expression. Keep your specific audience in mind. How you write for senior citizen (in tone and in format) may differ considerably from writing for an audience of for example "new parents." Always ask yourself "what is important to these readers?" Rely on researching accurate data to eliminate guess work.

6. Remember strong calls to action

Without a firm call to action, don't expect the reader to naturally guess at what you want them to do next. Plain ordinary dialog that asks the reader to take the next action will usually work best. Dialog that is written for voice (similar to the way a broadcaster writes to project their personality.)

7. Build your search engine optimization skills in the beginning with the "stress free" approach.

If you are new to SEO, you may want to focus on the long tailed niche phrases since most searchers are doing fairly descriptive and intelligent searches these days. Ideally you want to attract those who already know what they are looking for and just need to find your pages more easily. With practice and the right training you can go after highly competitive phrases too but you'll find that the best conversions nearly always come from the niches. Also remember that it is the basic SEO skills that carry you through and must come before any of the advanced strategies. The result will be stable top rankings that stand the test of time with minimal fuss.  http://superseosubmitter.com

_{"Beware of SEOs that claim to guarantee rankings"}

<sub>The reason why search marketing experts recommend against agencies that promise top rankings is that (1) agencies don't control the search engines - they are autonomous and will rank whatever sites they wish, (2) for some types of industries and keywords there is already a huge amount of competition and smaller companies may not be able to outrank already-established contenders.

Good search marketing agencies do guarantee that they'll use the best practices and methods they've found effective in the past to help improve overall rankings. This is just like the stock market, though, and the caveat that applies to investment firms and stock purchasing apply to search engine marketing similarly: past results do not guarantee future performance.
Obsessing over one or two desirable or prestigious keywords may actually be ineffective, depending on your situation. As we've seen many times over at Netconcepts, thelong trial of natural search is where most companies may find the "holy grail" of ecommerce. Instead of spending 90% of your effort on ranking for a couple of prestige terms, spending that effort across your site on a great many pages and term combinations can result in small, incremental ranking improvements for many thousands or millions of less-popular keyword search phrase combinations, resulting in far greater traffic than is found through prestige terms. Sure, keyword ranking is important, but the Law of Diminishing Returns applies here - for some industries, the amount of effort required to get ranking on a popular term may be so high that it both costs you resources that would be better spent on your many other potential keywords, and the prestige term ranking could be entirely unattainable anyway. "Good Luck Isn't a Guarantee - Getting Found Online Is"
http://superseosubmitter.com</sub>