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More On Affiliate Ad Copy
Posted: Sep 05 2008 08:51 AM |
Affiliate Ad Copy
Trina L.C.
Sonnenberg
I am so popular, and apparently so broke it's not
funny!
I get email messages from so very many people. They all say the
same thing too. Everyone, it seems, wants to give me free stuff, help me get out
of debt, and show me how to make more money. Do you get messages like:
Learn to Explode Your Downline (why? are they bad people?)
Tell
All Your Friends About This (am I your friend?)
Your Click Bank Commissions
(what commissions?)
Get More Traffic to Your Website
I'll Pay Your Way
In...
$97.36 Per Hour Guaranteed
Recruit 80-300 people free (is this the
army?)
Do you believe these headlines? Does anyone really become
inspired to read these messages as a result of reading headlines like that? I'm
inspired to hit delete without opening them.
Who writes that garbage
anyway? Well... I'll tell you: The same gurus who have suckered thousands into
joining their programs or buying their products with the promise of affiliate
riches, that's who. This is known as pre-written ad copy.
Try to
remember back to the message you received that made you take a look. Is it the
same as what you've been given, as an affiliate, to use for advertising?
Probably not.
It must be remembered that gurus have affiliate programs
for one reason: To make a bunch of money, playing the numbers game. Affiliate
programs are not set up so that the affiliate can make a bunch of money. It can
happen, but it isn't the rule. Affiliate programs allow the owner to do very
little work marketing their deal, but get great returns. They write some
compelling ad copy, share it with a JV partner or two, and send out a mailing to
their respective lists. People join the affiliate program, and now they've got a
sales force who is not only selling a few deals here and there, but are also
recruiting more affiliates who will add to the gross sales - their bottom line.
Do you see why these guys are making so much money?
Once they have an
army of affiliates, it's pretty much hands off for them. They throw out some ad
copy for affiliates to use, and the most obnoxious subject lines I've ever seen,
and the affiliates use them to death! It is far easier to have 1000 affiliates
sell one of their products each, than it is to sell 1000 of them all by
themselves. They get the big money while the affiliates earn chump change. That
is the numbers game they play. All the while, the affiliates are using the same
copy as every other affiliate in the program and looking silly doing it.
Come on, what do you really think happens when a mail box is filled with
messages that all have identical subject lines? I'll tell ya... they all get
deleted without being read. When I get a mail box full of the same thing, I
assume that the deal is already saturated so why bother looking at it?
Money can be made in the affiliate marketing game, but not with
pre-written ad copy. Be original, write your own, or at the very least, come up
with your own subject lines. Don't let your ads end up in the circular file.
You could be promoting the world's best whatever, but if your email
doesn't get read, your web site doesn't get a visit. You don't earn a
commission.
Copyright © 2008
The Trii-Zine Ezine
http://www.ezines1.com/triizine
About the Author:
Trina L.C.
Sonnenberg
Publisher - The Trii-Zine Ezine - Your Trusted Source for
Internet Business and Marketing Information. Serving online professionals since
2001. ISSN# 1555-2276
http://www.ezines1.com/triizine
http://www.ads-on-q.com/intro
Author of: My Journey A Lifetime of Verse http://stores.lulu.com/triizine
Internet Marketing
Mavens
http://internetmarketing-mavens.com
Keywords:
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Trina L.C. Sonnenberg
Webmistress & Publisher
TLC Promotions & The Trii-Zine Ezine
ISSN 1555-2276
http://www.ads-on-q.com
http://www.tlcpromotions.net
InternetMarketing-Mavens
http://InternetMarketing-Mavens.com
Trina L.C. Sonnenberg
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