Hi All,

All too often people put out ads that do not pull any viewers to your website, and the reason is the way the ads are written. Ads need to grab a reader's attention right away, either through words, graphics or both. Here are some tips on writting a good pulling ad.

1. Place colorful graphs, pie charts and other charts

in your ad copy. Use charts that will grab a persons

eye and also support your product claims.

2. Highlight buying incentives like free bonuses and

money back guarantees. You could place them in

boxes or in front of a different colored background.

3. Use short sentences or sentence fragments in the

body of your ad copy. A short burst of words can

catch a skimmers eye with one quick glance.

4. Highlight all the important keywords and phrases

in your ad copy. You could use bolding, underlining

and color to highlight the important words.

5. Place attention grabbing pictures above and within

your ad copy. A powerful technique is to use before

and after pictures of people using your product.

6. Use a headline that catches the attention of your

target audience. One of the most effective ways is

to use a free offer as your headline.

7. Make your ad's keywords and phrases standout

by enlarging the text. This technique works wonders

with headlines and sub headlines.

8. Make your products list of benefits and features

stand out by using a symbol in front of each of them.

The symbol could be a dash, solid circle, star, etc.

9. Use sub headlines to break up your ad copy and

to capture a skimmers eye. You could make them

even more powerful by highlighting them with color.

10. Use attention grabbing adjectives to describe

your product. For example sizzling, incredible, high

power, ultramodern, killer, eye popping, etc.

Good luck and I hope some of these tips help you write a better ad, and produces better results!

God Bless & Have a Great Day!

Marilyn