Why use articles to advertise online? There are several reasons why this
is an excellent way to promote your business. One of the biggest reasons to use
article marketing, as part of your
online advertising
strategy, is that people don't go online to buy your stuff. They get online
to search for information. By writing articles about your product or service,
you provide others with information that they are seeking. You set yourself up
as an expert in your field, and begin to establish a relationship with the
reader.
Article marketing works to get your information into the hands of
those looking for it. Remember... people are looking for information, not hyped
up advertisements.
They want solutions to problems.
Publishing articles with
links to your web site in them, is the easiest way to get indexed in the search
engines without having to pay for inclusion, or wait for forever to be noticed;
when you publish them in the right place.
So, what are the right
places to publish? Article
directories are one place to start.
Most article directories will
accept original work for free. Once an article is published in a directory,
ezine publishers and others with newsletters on your topic, will be able to use
your article and links to provide information to their own readers, ultimately
driving traffic to your site. You can also add an article section
to your own web site, and link to it from your home page.
The best way
to get your information indexed by the search engines is to
publish your
articles on an RSS feed. RSS feeds are capable of letting
search
engines know that there is new content to be crawled. This notification is
called pinging.
With most
search engines, your web pages get
crawled on a specific schedule, determined by the individual search engine. With
an RSS feed, once the article is posted,
the server pings the search engines
and tells them to come look at the new content. They go crawl the
information and index it, usually within a couple of days.
But what
if you can't write? Hire someone to do it for you. Freelance
writers, or
ghost
writers are more affordable than you may think, and will make you look more
professional. If you think that you can do the writing yourself, you would be
wise to hire an
editor to check it over first, before submitting it anywhere.
Typos, misspelled words and grammatical mistakes can ruin the expert image you
are trying to create, and can do more harm than good.
For all of
those Internet marketing gurus out there... you should be paying attention to
this too. I've been to your web sites and have been totally amazed at just how
poorly your copy is written. Article marketing is an excellent online advertising solution,
that should be utilized by everyone, whether or not they can write. (
If you
can't write, don't try to fake it. Hire out to have it done by a
professional.)
Make yourself search engine friendly, by putting out
information. Search engines, like the people who use them, want quality content
that is relevant to their needs. Give it to 'em!
Trina L.C.
Sonnenberg
Article Marketing Expert - AdsOnQ
http://www.ads-on-q.com
Keywords: article
marketing, online advertising, ghost writer, editor, search engine, publishing,
article directories
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