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MLM vs. CDM If you're tired of spending more than your making...
10/8/2006 8:45:37 PM

MLM VERSUS CONSUMER DIRECT MARKETING 

MLM

(Multi-level Marketing)

 

OUR COMPANY

(Consumer Direct Marketing)

COMPANY COMPARISONS

 

COMPANY COMPARISONS

Only has a hand full of companies stay in business.  Most rely on foreign markets to stay in business when volume in U.S. declines.

 

Debt free 16 years old.  Sales in U.S. have grown by Millions of dollars each year for the last 16 years.  INC Magazine recognized us for 5 years in a row as one of the fastest growing companies.  Received the U.S. Chamber of Commerce Blue Chip Award.

Accounts receivable and accounts payable primarily from the sales of products or business support materials.

 

No accounts payable or receivable.  All product and support materials ordered directly from the company.

Company trainings cost money

 

We have free company training and support available

Training done by independent distributors

 

All training is done and/or approved by company and are professionally done

Lawsuits/class action cases occur with bad press/media.

 

No class action suits on record, only positive press/media coverage.

Image of company gets tainted when distributors lose money.

 

Company image stays positive, nobody loses money.

Weekly hotel meetings intended to hype people up and create a façade of getting rich quick

 

Mainly one on one, down to earth facts, reality

Many hidden costs of doing business

 

Cost of doing business is low and not hidden

Large amounts of paperwork

 

Little or no paperwork

PRODUCT COMPARISON

 

PRODUCT COMPARISON

Inventory of products is encouraged.  High personal use buys you t a higher rate of return on organizational volume.  (many will even finance your inventory)

 

No inventory allowed, so no one gets stuck with product

Distributors service retail customers (direct sales)

 

All customers order products or support materials on 1-800 number or through the web site.  Personal use of products only, not reselling to others.

Products are manufactured by outside companies.

 

All products are manufactured by our company.

Distribution has middlemen so products are marked up and expensive

 

Products are shipped direct by our company.

Perceived saturation occurs quickly

 

Perceived saturation takes decades

Buy-ins, high volume requirements, extensive qualification periods

 

No buy-ins, No high volume requirements, No extensive qualification periods

MARKETING PLAN COMPARISONS

 

MARKETING PLAN COMPARISONS

Most have break-a-aways

 

No break-a-ways

Low distributor re-order rate (5-25%)

 

High Customer re-order rate (85%-95%)

People can lose money from investment costs of getting started

 

No risk $39 dollar business in Canada-$29 in the U.S.

Compensation program doesn’t disperse the income in an equal way, only a few make a lot of money and everybody else makes very little or no money

 

Compensation plan is fair with an equal distribution method paying a lot of people great at all levels

Someone above you is making more money on your time and effort than you are

 

Nobody above you gets paid more on your time and effort than you

Very few get paid long term residual income

 

Many get paid long term residual income

Only a few early on will succeed

 

Anybody can succeed

Volume swings from promotions

 

Steady or rising volume

Most or all income based upon commissions

 

Income based commissions, monthly car bonus, cash bonuses, monthly revenue sharing (starting at only 2500 in business volume)

Out of 100 presentations, 20 will sign up and 2 will order 1 year from today

Fear of Loss!

 

Out of 100 presentations, 80 will sign up and 65 will order a year from today

Anticipation of Gain!

Business report is fair

 

Monthly/weekly business report is detailed

If you would like more information on what we and other adlanders are doing off line to replace incomes then please let me know so I can provide you with more information and then you can make the decision about what's right for you.  Without this information, how do you know what you are missing or what you may be saying no to?

Alana

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