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Hi ya Philip!
Boy it would be awesome to have a team of ad copy agents at my disposal. Too Cool! But alas, my budget is so tight it squeaks. LOL!
I totally agree, 7 sessions is a good number, to do re-writes. You want the ad to sound just perfect when you read it. (or in your case, see it)
I know that the commercials on TV actually do "test runs" of different commercials. Each commercial will be pretty much the same, but they change characters; like from a man to a woman or visa-versa. Or locations of the shoot. They track which commercial pulls more sales, and thats the one they go with long term.
I understand your skepticism. It takes time, patience and a creative brain to write ad copy. But I've known people who have taught themselves the art of copywriting, and write for a living now. How cool is that!
Thanks for stopping by Philip!
Toodles,
Lisa :)
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