Affiliate Marketing 101

What is Affiliate Marketing? Affiliate marketing is a performance-based marketing strategy that enables businesses to expand their reach and increase sales by leveraging the efforts of individuals or companies (known as affiliates). In this arrangement, affiliates promote products or services using unique tracking links provided by the business. When potential customers click on these links and complete a desired action, such as making a purchase or signing up for a newsletter, the affiliate earns a commission based on the agreed-upon terms.