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Ken 8530 1889 Santa ...	Tips from the Professor...Shaklee Difference part 1 and 2! 11/26/2011 3:31:45 AM
	Hello Dear AdLandPro Friends, Those of you who know me know that I am passionate about helping people. The best way that I have found to do that is by sharing with people what I have discovered in Shaklee. I have been an avid consumer of Shaklee products for 39 years and have an ever increasing enthusiasm for what they have done to improve my life. There are 4 Products that I would like to share with you but before I do I want to introduce you to a the Professor, Dr. Steven Chaney PhD. If you send me your contact information I will send you a CD about the 4 Products. Here is what the Professor says about the Shaklee Difference: (I posted it first on our Shaklee Independent Distributor Fan Page) Shaklee Independent Distributors Ken & Elaine Wolff Thank Rosalie Here is part 1: Rosalie Ingle The Shaklee Difference, Part 1 A number of you have contacted me requesting a clear explanation of the Shaklee Difference. I understand your frustration. I have looked at the literature and web sites of many of Shaklee's competitors. Most of Shaklee's competitors excel in marketing. Their web sites and literature tell compelling stories. Every company claims to have the highest quality standards and products backed by outstanding science. They all claim to be the best. So what is it that truly distinguishes Shaklee from the rest? In my opinion there are five things that make Shaklee stand out from the crowd. #1) Integrity: To me integrity means three things: - No hype or false claims. One reason why other companies are able to tell such compelling stories is that they feel free to make claims that they cannot back up with clinical studies (more about that next week). Shaklee does not resort to hype or false claims in promoting their products. Shaklee has never been asked by the FTC or FDA to retract any of their product claims - something that cannot be said for many of their competitors. - No testimonials. One reason why other company's web sites are so compelling is the testimonials. In evaluating testimonials you need to understand that the placebo effect is close to 50% for things like pain relief, energy and feeling of well being. That's why I always ignore testimonials unless they are backed by sound science. - No paid endorsements. Endorsements are commodities. They are bought and sold. That's why I always ignore endorsements by doctors and professional athletes. So what is the bottom line for you as a consumer? My recommendation is to pay very little attention to testimonials and endorsements. And, of course, remember those venerable words of wisdom "If it sounds to good to be true, it probably isn't". Don't get caught up in the hype. Just use your common sense. #2) The Golden Rule. I know that sounds kind of hokey, but by that I mean: - Shaklee's commitment to only make products of proven benefit. Some of you may remember earlier fads concerning chromium picolinate and colloidal minerals. The current fads seem to be magic water and exotic juices. Shaklee has looked at all of those products. They could have made lots of money from marketing those kinds of products, but there was no good evidence that they actually worked - that they provided a real benefit to people using them. So Shaklee chose not to make those products. - Shaklee's commitment to only make products that will do no harm. Some of you may remember those weight loss products containing ephedra (ma huang) from a few years ago. Shaklee evaluated ephedra for their weight loss products. It is effective at increasing metabolic rate, but it also causes arrhythmia - it kills people. That was abundantly clear from the scientific literature at that time. Of course, Shaklee chose to not use ephedra in their weight loss products. But many of their competitors used it - until enough people died that the FDA stepped in and banned ephedra. - Shaklee's commitment to make their products as natural as possible. We are exposed to too many toxic chemicals in the food we eat, the water we drink and the air we breathe. Because of that I prefer to avoid artificial ingredients in the supplements that I take. I have seen the list of artificial ingredients that Shaklee will not use. It's the size of a small telephone book. And that list includes sucralose. While many experts will assure you that sucralose is safe, other experts aren't so sure. My rule of thumb is to not knowingly consume any artificial ingredient unless it has been in the food supply for at least 20 years and is still considered safe. If you think about it, we have been assured by the "experts" that other artificial ingredients were safe only to have the FDA announce years latter "Oops - we were wrong" I prefer to avoid the "Oops" factor. Shaklee's list of ingredients that they will never use also includes GMO ingredients. Again, this is a controversial area, but I believe that there are too many unresolved environmental and health concerns around GMO foods. So what is the bottom line for you as a consumer? It is difficult for the layperson to evaluate the efficacy and safety of an ingredient or product, but you can become a discerning label reader. I would recommend avoiding supplements containing artificial colors, preservatives and sweeteners (including sucralose). And for food products (shakes, bars and gels) I would also recommend avoiding them unless the label specifically states that they use non GMO ingredients. Coming Next Week: The Shaklee Difference in product quality, clinical studies and, of course, the Landmark study. To Your Health! Dr. Stephen G Chaney Now here is part 2: This week I am continuing my explanation of the Shaklee Difference. Last week I focused on Shaklee's integrity, their commitment to only make products of proven benefit, products that will do no harm and products that are as natural as possible. This week I will focus on three more things that truely set Shaklee apart from the competition - their quality, their clinical studies and the Landmark study. #3) Quality. Shaklee manufactures their products according to pharmaceutical standards. That requires quality control tests on the raw ingredients, quality control tests during the manufacturing process and quality control tests on the final product. Of course, everyone claims that they use only highest quality control standards in manufacturing their products. Yet we are constantly hearing about the FDA testing products purchased from health food stores or over the web and finding them either lacking in active ingredients or containing dangerous contaminents. How can the consumer compare product quality from one company to the next? My suggestion would be to ask each company how many quality control tests they run on each batch of their multivitamin, each batch of their flagship product and on all of their products during the year. The numbers for Shaklee are 350 quality control tests on each batch of Vita-Lea, 1,000 quality control tests on each batch of Vitalizer and in excess of 80,000 quality control tests on all of their products each year. #4) Clinical studies. Shaklee has more than 100 human clinical studies performed on their products by independent investigators at major universities and published in peer-reviewed scientific journals. None of their competitors come close. However, other companies have started to realize that scientific studies backing their products makes for good marketing, so they are starting to provide long lists of "scientific studies" backing their products. Sorting the wheat from the chaff is not easy. But let me help by telling you what to look for - and perhaps the best way of doing that is by starting with what I have seen on other companies web sites. - Some companies will support their products by saying "Our scientists have shown...". My question is whether their scientists would still have had a job if they had "shown" that the product didn't work. My advice is to ignore studies performed by the campany's own scientists. Look for studies performed by outside experts at major research universities. - Some companies will support their products with "reviews" or position papers written by scientists. You should realize that the scientists were paid by the company to write those "reviews" and that the scientists that write them also are often being paid to be scientific advisors to the company. Most importantly, those position papers are usually only found on the company's web site or in their literature. They have not been peer reviewed (the process of peer review is described below) so there is no way to assure that the "reviews" are unbiased. - Some companies will list studies that have been published in advertising journals rather than peer reviewed journals. I have a lot of experience publishing in peer reviewed scientific journals, so let me walk you through the difference between the two kind of journals. When you submit a study to a peer reviewed journal, they send your manuscript to two or three of the top experts in the field (your peers - often your competitors) for review. The experts go through every aspect of your manuscript from study design to data analysis to the conclusions you have made. And if they find anything that they don't like, your manuscript will be rejected or you will be required to revise it before it can be published. This is a very demanding process, but it guarantees that only high quality studies can be published. When a company submits a manuscript to an advertising journal it is a much simpler process. They pay the journal a certain amount of money and the journal publishes it - no questions asked. There is no peer review and there is no asurance that the study was any good. You might be asking: "How a layperson can distnguish between an advertsing journal and a peer reviewed journal?" The most definitive way is to see if the journal is listed in the National Library of Medicine's public web site (http://www.ncbi.nlm.nih.gov/pubmed/). If it is not found there it is not a peer reviewed journal. However, that web site is not particularly user friendly. A simpler rule of thumb is that if you can find the journal in the supermarket, health food store, or your favorite health professional's waiting room it is likely an advertising journal, not a peer reviewed journal. - Many companies list studies done in test tubes, cell culture or animals rather than in humans as evidence that their products work. Based on my over 30 years in the field of cancer drug development I can tell you that only about 10% of the drug candidates that look good in test tubes or cell culture actually work in animals - and that only about 10% of the drug candidates that look promising in animal studies actually work in humans. And in reviewing the literature I don't think that percentages are any different for nutrients than they are for cancer drugs. So my advice is to look at the abstract of the listed studies (most web sites will give you at least that much information). If the study was done in test tubes, cell culture or animals I would pretty much ignore it. That kind of study tells that the product MIGHT work, but it doesn't tell you that it DOES work. - Some companies will report clinical studies that simply focus on the antioxidant potential of that product. I'm not particularly impressed by those studies. Unless the antioxidant reaches the right place (uaually the cells) for a long enough period of time, it is unlikely to exert any beneficial effect - and most of the studies I have seen simply don't provide that kind of information. More importantly, there is actually no evidence that antioxidants affect longevity (usually one of the claims that the companies are trying to make) unless they also have other mechanisms of action. Resveratrol is a prime example of what I am talking about. It is an excellent antioxidant, but it is cleared from the body so rapidly that it is unlikely that its antioxidant potential is biologically significant. However, in the brief time that it is in the body it turns on the "anti-aging" genes and they remain "On" for another 24 to 48 hours. Unfortunately, this kind of detailed mechanistic information is lacking for other antioxidants and therefore the potential effects on the aging process must be considered as unproven. - Finally, many companies list studies done with ingredients found in their product rather than studies done with their actual product. There are many examples where the individual ingredients looked promising, but the final product containing those ingredients was ineffective. Sometimes this is because of the way in which the ingredients were processed in making the product, but in other cases we may never know why the final product didn't work. I've seen far too many of these situations to be impressed by studies on individual ingredients. My recommendation is to consider only those clinical studies done with their actual product. You might be asking: "How does the layperson know whether the study was done with the company's product or just ingredients contained in the product? This requires a bit more sleuthing, but any reputable journal will require the authors to list the source of their test substance in the Methods section of the paper. The bottom line is that you should ignore statements like "Our scientists have shown..." and unpublished scientific reviews of their products. You should ignore test tube, cell culture and animal studies. You should ignore studies that just focus on antioxidant potential. You should ignore studies published in advertising journals, and you should ignore studies on ingredients rather than final products. It will take a little bit of sleuthing on your part to make these distinctions, but when you do you will find that the best of Shaklee's competitors have only a handful of good clinical studies that back there products and most companies have no real proof that their products work in humans. #5) The Ultimate Proof - The Landmark Study. Shaklee has one study that nobody else in the industry has - the Landmark study. I can summarize the Landmark study by saying that it clearly showed that people who used the Shaklee supplements for 20 years or more were significantly healthier than people using other company's multivitamins or no supplements at all. For a complete review of the Landmark study visit my "Tips From the Professor" archive. It is a free resource at www.chaneyhealth.com. To Your Health! Dr. Stephen G Chaney No where in this country can a person start a job as a rooky with no skills or experience and earn $100,000 in his/her first 15 months on the job! Shaklee is a gift to those who accept it...click this link and learn why. http://youtu.be/xHrTzbFsRRk Your Referral Means the World to Us. We invest 100% of our time and energy on delivering first class service, value, and results to our customers. Because of that, our valued customers, associates, and friends refer their family, friends and associates to us for advice on health, fitness, and nutrition. We're interested in building strong, life-long relationships one person at a time. We sincerely and humbly appreciate your support. Suzanne & Steve Chaney 919-929-5334 http://sschaney.myshaklee.com Be sure and tell the Chaneys that Ken and Elaine sent you! :D "Some people succeed because they are destined to, but most people succeed because they are determined to." Henry Ford Click Here to Watch Shaklee Videos
	Ken Wolff wolff2001@gmail.com 916-704-9238 The Soaring Eagle Team
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Elaine 1611 314 Eugene...	RE: Tips from the Professor...Shaklee Difference part 1 and 2! 11/26/2011 4:51:22 AM
	Awesome information Ken! Thanks for sharing. Elaine
	Elaine Groff Wolff
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Ken 8530 1889 Santa ...	RE: Tips from the Professor...Shaklee Difference part 1 and 2! 11/29/2011 9:58:44 PM
	More Tips from the Professor: (tell our friends Dr. Steve and Suzanne Chaney that Ken and Elaine said hello) Many of the people that I talk to seem to think that all doctors are against supplementation. In fact, the opposite is true, as illustrated by a recent study of 900 specialists - 300 cardiologists, 300 dermatologists and 300 orthopedists (A. Dickinson et al, Nutrition Journal, 2011, 10:20, doi: 10.1186/1475-2891-10-20) When asked if they used dietary supplements occasionally, 75% of dermatologists, 73% of orthopedists and 57% of cardiologists said yes. When asked whether they used supplements regularly the percentages were 59% for dermatologists, 50% for orthopedists and 37% for cardiologists - percentages that are not significantly different from the general population. Multivitamins were the most frequently used supplements with between 44% and 61% of physicians using a multivitamin, depending on their specialty. Omega-3 fatty acids were the next most used supplements, with over 25% of the physicians in each specialty using it. Over 20% of the physicians in each specialty used herbal supplements, with green tea extract being the most frequently used. Finally, vitamin C, calcium and glucosamine/chondroitin supplements rounded out the top 6. And the physicians surveyed were not just using the products themselves - they were recommending them to their patients. 91% of orthopedists, 72% of cardiologists and 66% of dermatologists recommended supplements to their patients. If you did the math you may have noticed that more physicians recommend supplements to their patients than use them on a regular basis themselves - which is interesting! The article did not report which supplements physicians in each of the specialties were recommending to their patients, but it did say that: - 75% of orthopedists, 69% of dermatologists and 55% of cardiologists agreed with the statement "It is a good idea for patients to take multivitamins." - 69% of cardiologists agreed with the statement "Adults with a family history of heart disease should consider taking dietary supplements containing omega-3 fatty acids/fish oil." - And 93% of orthopedists agreed with the statement "Adults with a family history of osteoporosis or poor bone health should consider taking a calcium dietary supplement." And for those of us who teach physicians, it appears that we are not doing a very good job. Most of the physicians in the study indicated that their nutrition training was inadequate, and they had not received any training on the subject of dietary supplements. The bottom line for you is pretty simple. If you are using, or considering using, dietary supplements, you are in good company. To Your Health! Dr. Stephen G Chaney Dr. Stephen Chaney Shaklee Master Coordinator http://www.chaneyhealth.com 888.860.2075 Suzanne & Steve Chaney 919-929-5334 http://sschaney.myshaklee.com "Some people succeed because they are destined to, but most people succeed because they are determined to." Henry Ford
	Ken Wolff wolff2001@gmail.com 916-704-9238 The Soaring Eagle Team
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