I wish I could take credit for this, but it's something I picked up from my mentor and friend Tom "Big Al" Schreiter. You can get a lot more at his website Fortune Now.
We've all heard prospects say:
"Oh, that will never work."
And why do they automatically think this when you present your opportunity to them? Because they have had their belief system conditioned since childhood.
-Their parents told them to go to school, get good grades,and get a good job.
-Their teachers told them that they would get a good job if they didn't get good grades.
-Their friends told them to fit in with the crowd.
-and all of society that says, "Go to school, get good job, retire a year before you die."
So Why is this?
This story may help.
Start with a cage containing 5 apes. In the cage, hang a banana on a string and put stairs under it. Before long, an ape will go to the stairs and start to climb towards the banana. As soon as he touches the stairs, spray all the apes with cold water.
After a while, another ape will make an attempt -with the same result-all the apes are sprayed with cold water.
Now, turn off the cold water.
Later, if another ape tries to climb the stairs to get the banana, the other apes will try to prevent it, even though no water sprays them!
Now, remove one ape from the cage and replace it with a new ape.
The new ape sees the banana and tries to climb the stairs to get it. To his horror all the other apes attack him.
After another attempt and attack the ape knows better than to try to get the banana.
Next, remove another of the original 5 apes and replace him with a new ape. The new ape goes for the banana and gets attacked.The previous new ape takes part in the punishment with enthusiasm. Again, replace a third original ape with a new one. The new ape gets as far as the bottom of the stairs and is assaulted as well.
Two of the four apes that beat him have no idea why they were not permitted to climb the stairs,or why they are participating in the beating of the newest ape.
After replacing the fourth and fifth original apes, all the original apes that were sprayed with cold water have been replaced.
Nevertheless, no ape ever again approaches the stairs. Why not?
"Because that's the way it's always been around here."
Happy prospecting!