Why YOU should be a direct selling business owner? I have the answer...... Owning and running a home-based or Internet business or a Direct Selling Business is great for many reasons. It's convenient, comfortable, operate from home, very little or no overhead, you control your time, no overbearing boss, great tax benefits, unlimited income potential, you recruit other people to help you, promote, distribute, buy and sell other people’s product and services. Well said, but why are you still struggling in your MLM business?