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Xmas is coming! Are you ready for consumer sales?
9/30/2008 5:52:12 PM
Whilst most people in the coming months are going to be getting ready for a slow down in their network marketing business as we approach Christmas, others are getting ready for their busiest few months.

How can this be?
We all know that as peoples budgets are taken over by the gift list, there are fewer and fewer people ready to commit to our business programmes and opportunities so how can a few manage to look forward to increased sign-ups at this time of year?

Well. The answer lies in retail sales.
The most consistent top-performing opportunities are those that actually have at core a tangible (physical) product or range of products that are popular to the end-consumer and that are realistically priced.

Now, for those that are reading who have spent so long trying to promote their programme and have forgotten that the real purpose is to sell a product or service, the end-consumer is the person that actually purchases the product for their own use. It is not the person that only, reluctantly, buys only in order to remain 'active'.

If the company that you work with doesn't actually have a good, affordable product or service that is in demand, then I am sorry to have to tell you. You are in the wrong business.
without this foundation, eventually, your programme is going to fail. Even if enough people join for membership to reach saturation, without a product to bring in repeat orders, there will be nowhere else for it go. Nothing to generate revenue.

The other benefit of retail-based opportunities is the significantly higher retention rate of your team.

Many people that join our opportunities do so with a scant understanding of the involvement required and with little or no skill in business sales. (No matter what anyone tells you. If you are trying to promote an opportunity and/or a product/services, you are in sales!). These people will soon drop out of your team if this is the only way of their generating income.

However, give these people a proven, easy to follow system to find, retain and service a base group of actual customers for a popular product range then they will within a couple of weeks be enjoying a regular income stream. Many will be happy with those few extra pounds a week whilst others that want to build a team will have the positive experience to pass on to their own team, duplicating the success and building an ever growing solid team of happy members.

OK. Back to my opening comments re: Xmas.
Now that you can see where the advantages of a retail-based business lies, we can extend the thinking to the Xmas period.

Not only are sales going to increase as your customer-base look for gift ideas, but so will your team building increase.

As more people that come into contact with your business see how they too can be in positive cashflow within weeks by retailing, whilst others are finding it difficult to recruit, they will be more and more likely to sign-up with you in order to earn a little more to help their own xmas expenditure.

It really is a win/win.

So as we go into October and you start seeing the Xmas ads start appearing on the TV and in the papers, why not join in the spending frenzy on the right side of the transaction for a change and start getting some of revenue for yourself.
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