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Email is one of the most basic things computer users use on a regular basis. This means even if they don't do much else, they at least know how to check their email.
There are a lot of people that get connected just so they can send and receive email. Being able to tap into that is key to internet marketing.
So, the question then becomes what makes a successful email marketing strategy. In short, it's getting people to agree to receive messages from you on a regular basis.
The reason that this is so important is that it gives you a captive audience to market to repeatedly. The people on your email list don't have to remember to visit your website to check if you are running a special offer. Nope. All they need to do is see your message waiting for them in their in-box.
At the very least, you should get the email address of everybody that buys from you online; just make it a part of the purchase process.
Current customers tend to make up the most responsive lists for future mailings. They have already bought from you, so they are more likely to buy from you again, assuming you have met their expectations.
However, you know as well as anybody that not all visitors to your site are going to buy something. In fact, it's safe to say that the vast majority of them won't buy anything at all when they visit your page. That's just the way the math works out.
But does that mean you should just let them go and hope they come back in a buying mood some other time? Of course not! And that's the other way an email marketing strategy can improve the bottom line of your business.
Give non-buyers a reason to sign up for your email list, too. (If at all possible, have a separate list for buyers and non-buyers.) Just because they weren't ready to buy this time, doesn't mean they won't be ready the next time you send out a mailing to them.
Finally, remember that every mailing you send out should provide value of some kind. You can send out informational pieces that relate to your product, or you can send out sales pieces. But offering value is absolutely necessary to having an effective email marketing strategy.
In order to use email marketing you must have a quality ad free auto responder that you can depend on to get your messages to your subscribers.
The one I use is FAST, EASY and RELIABLE and is very affordable. You can Click Here to find out more about it and to see it in action and start your email marketing today.
More Than Just Auto Responders