It
must be understood that you must choose the perfect graphics format for your
website needs. Graphic designers are very judicious when it comes to the
selection of graphics. They confirm to and follow various norms while choosing
graphics for use in a website. For e.g. if the graphics have and need a lot of
color then many designers prefer to opt for JPG images and if the graphics have
minimal colors then GIF images are the option they choose.
“Graphic speaks for the website.”
Designers
also understand the concept that more often than not the audience of the
website does not have the advantage of a state of the art computer system. This
is more than evident with regards to graphics. It is of paramount importance
that graphic design companies use web safe colors which are universally
recognized by all browsers.
Logo Designing
The
sole purpose of logo designing is to create a unique identity for your
business. It is one of the ways that your business and its operations can be
recognized and is an integral part of the branding exercise. A great logo
speaks volumes for your company. It must be strong, clear and have balanced
imagery and not look uncluttered. Moreover, it must have a design that is bold,
a graphic imagery that is perfect for your business.
“A great logo speaks volumes for your
company.”
A
logo design must be such that it compliments the name of the company and it
must also be easy on the eyes and easy to understand. Moreover, while designing
a logo, a designer must see to it that it must look good in color as well as in
black and white.
Corporate Identity
Designs
If
you are looking at a design for your corporate website then there is a bit of a
difference as compared to other websites. Unlike various typical websites, a
corporate website has a large scope and more often than not does not cater to a
specific type of audience as it does not have a fair idea of its readership.
The designing of such a website must take into consideration the fact that it
caters to different interest groups. For e.g. it not only cater to prospective
clients but prospective employees as well.
“Bring, Make and Retain Customers with your unique corporate identity”
A
good website designing company will dispense with superfluous graphics and keep
the corporate website accessible. More importantly, the optimization of the
website must revolve around a collection of web pages that have a simple
configuration.