Hello My ADLANDPRO Family!

I've been away a while.  Working on other things.  Sorry about not posting a going away notice.  Anyway...

I need to let you know that I've been thinking of this next Back to the Basics Lesson.  And came up with know your prospects.  Why?

Because you can market to the world, but if "the world" isn't interested in what you are marketing, then it doesn't matter how may people you are marketing to. Why?  Because if they are not interested, they just won't buy.  so your efforts are wasted.

A more effective way to market is to send your advertising to people who are known to be in the market for, and have even purchased, your type of products or services.  This way your ods of making a sale are that much better.

And, the more targeted your list of prospects is, the better your results will be.

So... You can send your advertising to 5000 people, regardless of their buying habbits, who may possibly want what you have.

Or...

You can send it to 5000 people who you are sure have purchased items similar to yours and have done so on a repeated basis. 

On the first set, only .5 percent may possibly buy from you.

On the second set, more like 2-5 percent or more will more than likely buy from you.

The Choice is yours.  Which one will you market to?

Think about It!

God Bless for now

Ruby E. Garson

Copywriter/Consultant

Direct Response Letters

http://www.directresponse.ws